A+A Healthcare Marketing Research

A+A Healthcare Marketing Research is a global full-service market research agency specializing exclusively in the healthcare and pharmaceutical sectors. Founded in 1991 and headquartered in Lyon, France, the company provides qualitative and quantitative insights to help life science organizations understand patient journeys, physician behavior, and market dynamics. Their expertise spans brand positioning, communications testing, market access, and stakeholder mapping across a wide range of therapeutic areas including oncology and rare diseases. In 2022, A+A was acquired by Savanta, a global data and insights company, to strengthen its specialized healthcare consulting capabilities. The firm operates internationally with a strong presence in Europe and North America, supporting global product launches and lifecycle management for major pharmaceutical clients.