C+R Research

C+R Research is a privately held, Chicago-based custom insights and market research company that provides qualitative, quantitative, and hybrid research services across multiple industries, including healthcare and pharmaceuticals. In healthcare, the firm supports pharma, medical device, health insurance, and healthcare organization clients with patient-centric and HCP-focused market research spanning the product lifecycle from discovery through commercialization. Its offerings include patient journey mapping, market opportunity assessment, messaging and positioning research, multicultural research, communities and panels, agile research, and strategy workshops. C+R is not a drug developer or biotech company; it is a commercial-stage services business that helps clients make market, brand, and product decisions using tailored research methodologies.