Full Energy, No Drugs

The Preventum Initiative is a non-profit digital health organization dedicated to addressing complex public health challenges through the integration of evidence-based research and modern technology. Its flagship program, FEND (Full Energy, No Drugs), is a gamified mobile application designed to educate youth about the dangers of opioids and prescription drug misuse. By utilizing viral content, streetwear branding, and partnerships with music festivals like the Vans Warped Tour, FEND engages adolescents in a non-preachy manner, rewarding them for learning about addiction and overdose response. The initiative has successfully partnered with state governments, including Kentucky and Virginia, and federal agencies like the DEA to implement its prevention tools nationwide. FEND's approach has been shown to significantly improve knowledge and shift attitudes toward substance use among its target demographic.