Hawley & Hazel Chemical

Hawley & Hazel is a specialized consumer healthcare company primarily focused on the oral care market in Asia. Established in 1933 in Shanghai, the company is the manufacturer of the widely recognized Darlie brand, which includes a variety of toothpaste, toothbrush, and mouthwash products. Since 1985, the company has operated as a joint venture with Colgate-Palmolive, leveraging global expertise to maintain its market-leading position in Greater China and Southeast Asia. The company's product portfolio emphasizes dental hygiene, whitening, and gum health through advanced chemical formulations and small molecule ingredients like fluoride. Hawley & Hazel operates significant manufacturing facilities, most notably in Zhongshan, China, to support its extensive distribution network across the Asia-Pacific region. The brand underwent a significant rebranding from Darkie to Darlie in 1989 to address international sensitivities while maintaining its dominant market share.