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Kang & Lee was a pioneering multicultural advertising agency that specialized in reaching Asian-American consumers in the United States. The firm became a significant player in the healthcare and pharmaceutical sectors, providing specialized marketing strategies for major life science companies to engage diverse patient populations. Their services included cultural consulting, media planning, and creative development tailored to specific linguistic and cultural nuances. Following its acquisition by WPP, the agency's expertise was integrated into larger global networks, specifically within Ogilvy Health.
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