Lift & Co.

Lift & Co. was a prominent Canadian cannabis technology and media company that specialized in consumer reviews, industry events, and data analytics. The company's primary offering was a comprehensive review platform that allowed medical and recreational users to share experiences, which in turn provided valuable market insights to licensed producers and retailers. Lift & Co. also hosted the Lift & Co. Expo, one of North America's largest cannabis trade shows, and developed the 'Cannabis Concierge' retail tool. Despite its significant market presence during the early years of Canadian legalization, the company faced financial challenges and entered bankruptcy in late 2020, leading to the sale of its core assets.