Mad*Pow

MadPow is a strategic design agency that leverages human-centered design and behavioral science to improve health and wellness outcomes. The company partners with healthcare organizations, including payers, providers, and pharmaceutical companies, to create digital products, services, and experiences. Their work focuses on patient engagement, behavior change, and organizational strategy to solve complex systemic challenges in the healthcare industry. Since its acquisition by Tech Mahindra in 2019, MadPow has expanded its global reach while maintaining its specialized focus on the intersection of technology and human behavior.