Muscle & Strength

Muscle & Strength is a leading e-commerce retailer and digital media platform specializing in fitness, bodybuilding, and sports nutrition. The company operates a high-traffic web portal that combines a vast supplement marketplace with an extensive library of free fitness content, including workout plans and nutritional guides. It distributes a wide array of third-party health brands alongside its own proprietary line of supplements and fitness apparel. Headquartered in South Carolina, the company utilizes a large-scale distribution center to serve a global customer base. In 2023, the company was acquired by the private equity firm The Riverside Company to further scale its digital and retail operations.