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Nature's Hemp Oil, now operating under the brand name Overcome, is a Lexington, Kentucky-based company specializing in hemp-derived CBD products. Founded in 2015 by Annie Rouse, a prominent hemp advocate and researcher, the company was one of the first to receive the U.S. Hemp Authority Certified Seal for quality and safety. The company offers a range of full-spectrum CBD oils, capsules, and pet products designed to support wellness, recovery, and stress management. A key differentiator is its use of the proprietary Naturia+™ technology, which is designed to significantly enhance the bioavailability and absorption of cannabinoids. Nature's Hemp Oil emphasizes quality and transparency, utilizing Kentucky-grown hemp and third-party laboratory testing for all its formulations.
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