P&G Ventures

P&G Ventures is the internal startup studio of Procter & Gamble, focused on creating new brands and businesses in categories where P&G does not currently compete. The division partners with entrepreneurs and startups to develop consumer-centric solutions in areas such as chronic pain, skin care, sleep, and wellness. By providing access to P&G's vast R&D, supply chain, and marketing expertise, the studio accelerates the growth of early-stage innovations. Notable brands incubated through the program include Opte, a precision skincare device, and Bodewell, a line of products for sensitive skin conditions like eczema and psoriasis. P&G Ventures operates with a lean startup methodology to rapidly prototype and test new business models.