Rosen Hotels & Resorts

Rosen Hotels & Resorts is an Orlando-based hospitality company that has gained national prominence in the healthcare sector for its innovative self-insured healthcare model, RosenCare. Founded by Harris Rosen in 1974, the company operates a collection of hotels and resorts while managing its own comprehensive healthcare system for employees and their dependents. The RosenCare model emphasizes onsite primary care, wellness, and prevention at the Rosen Medical Center, significantly reducing employer costs while improving health outcomes. This value-based approach has saved the company over $540 million since its inception in 1991 and is now being marketed to other organizations through the RosenHealth brand. The company's unique integration of hospitality and healthcare management makes it a frequent case study for healthcare reform and employer-sponsored insurance innovation.