TVG Marketing Research & Consulting

TVG Marketing Research & Consulting, formerly known as The Vanderveer Group, is a strategic consultancy specializing in the pharmaceutical and healthcare sectors. The firm is recognized for its application of behavioral science to market research, helping life science companies understand the decision-making processes of physicians, patients, and payers. Their core services include brand strategy, market segmentation, and communication testing for new and existing therapies. In 2010, the company was acquired by PDI, Inc., a leading healthcare commercialization company, to bolster its insight and strategy offerings. Following PDI's subsequent acquisition by Publicis Health, TVG's expertise has been integrated into a global network of healthcare communications agencies.