Y&R Italia

VML Italy, formerly known as Y&R Italia, is a leading marketing and communications agency that provides specialized services to the healthcare and life sciences sectors. As part of the global WPP network, the agency integrates the legacy of Young & Rubicam and Sudler & Hennessey to offer strategic branding, medical communications, and digital transformation for pharmaceutical and biotech clients. The firm focuses on delivering data-driven insights and creative solutions to address complex healthcare challenges, including patient journey mapping and physician engagement. Following a series of global mergers, the entity now operates under the VML brand, maintaining a strong presence in Milan and serving major international healthcare brands.