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on! is a brand of tobacco-free oral nicotine pouches used as a non-combustible alternative to cigarettes. It contains nicotine bitartrate and is designed to deliver nicotine through the oral mucosa. In the context of clinical research conducted by the Rose Research Center, it is being evaluated as part of an adaptive nicotine substitution strategy to help smokers who have successfully reduced their cigarette consumption maintain that reduction or achieve full abstinence. The product is available in various strengths and flavors and serves as a form of nicotine replacement therapy (NRT) or a harm-reduction tool for individuals with tobacco use disorder.
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