Company intelligence / Profile preview

22 Days Nutrition

Miami, Florida, United States

Ownership: Private
Development stage: Other

Overview

22 Days Nutrition is a plant-based lifestyle and wellness company founded by exercise physiologist Marco Borges. The company specializes in organic, vegan, and non-GMO nutritional products, including plant-based protein powders, bars, and a comprehensive digital meal planning service. It is widely recognized for its high-profile partnership with Beyoncé and Jay-Z, which aimed to promote the benefits of a plant-based diet to a global audience. The company's philosophy is based on the psychological principle that it takes 21 days to form a new habit, with the 22nd day representing the beginning of a permanent lifestyle change.

Industry: Food & Nutrition

Partnerships

BeyoncéJay-ZParkwood EntertainmentRoc Nation

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