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360 Vantage was a Chandler, Arizona-based provider of cloud-based multi-channel customer relationship management (CRM) systems and closed-loop marketing technologies tailored specifically for the life sciences and healthcare industries. Founded in 2005, it enabled pharmaceutical companies to optimize their sales force effectiveness through mobile-ready platforms leveraging Salesforce.com infrastructure. The company was acquired by IMS Health in May 2013 as part of that firm’s expansion into SaaS offerings for pharma/biotech commercialization support. Its technologies were subsequently incorporated into the global “IMS One” commercial data/analytics suite now operated by IQVIA.
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