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Aurum Partners is the family office and venture capital investment arm of the York family, owners of the San Francisco 49ers. Founded in 2014 and based in Menlo Park, California, the firm invests in a diverse range of sectors including digital health, fintech, sports, entertainment, and consumer technology. In the healthcare and life sciences space, Aurum Partners has backed companies such as Carrot Fertility, DripDrop, and Thrive Global, as well as Masco Group, which provides engineered solutions for the pharmaceutical industry. The firm leverages its sports and entertainment expertise to provide strategic guidance and capital to early and growth-stage startups.
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