84.51°

84.51° is a retail data science and consumer insights company that operates as a wholly-owned subsidiary of The Kroger Co. The company specializes in leveraging vast amounts of first-party customer data to drive personalized marketing and strategic decisions for the retail and healthcare sectors. In the life sciences space, 84.51° utilizes Kroger’s extensive pharmacy and clinical data to provide real-world evidence (RWE) and longitudinal patient insights to pharmaceutical companies. Their capabilities include clinical trial recruitment, medication adherence analysis, and patient journey mapping, effectively bridging the gap between retail consumer behavior and health outcomes.