A Fitting Place

A Fitting Place is a Memphis, Tennessee-based specialty retailer and Medicare-enrolled durable medical equipment supplier focused on post-mastectomy and post-lumpectomy care, as well as bra fitting and intimate apparel. The company sells mastectomy bras, breast prostheses, swimwear, compression and related products, alongside broader lingerie and sleepwear offerings for women across a wide size range. Its business is service-led rather than drug-development-led, with a strong emphasis on in-person fitting, insurance support, and personalized care for breast cancer survivors. Founded in 1974, the company operates a physical boutique in the Regalia Center in East Memphis and appears to remain privately held and locally owned.