Absolute Collagen

Absolute Collagen is a prominent UK-based health and beauty company that specializes in high-quality marine collagen supplements. Founded in 2017 by Maxine Laceby, the company is best known for its liquid collagen sachets designed to support skin, hair, and nail health. The products utilize hydrolyzed Type 1 marine collagen, which is marketed for its high bioavailability and concentration. Beyond ingestible supplements, the brand has expanded into topical skincare and haircare products, creating a holistic inside-out beauty regimen. Absolute Collagen operates primarily through a direct-to-consumer subscription model and has established a significant presence in the UK nutraceutical market. The company received a minority investment from private equity firm Livingbridge in 2020 to fuel its international expansion and product development.