Actis Sales Technologies

Actis Sales Technologies is a private UK pharmaceutical software company that develops CRM and commercial operations tools for pharma organizations. Its core offering, Actis CRM, is positioned as a pharmaceutical-specific customer relationship management platform used to support sales, marketing, account planning, campaign management, samples management, dashboards, remote engagement, and medical information workflows. The company appears to serve commercial rather than therapeutic development needs, with customers ranging from contract sales teams to multi-discipline European pharma teams. Founded in 1999 and active under the Actis name since the mid-2000s, the business operates as a niche healthcare IT vendor focused on improving pharmaceutical sales and marketing effectiveness.