Adair-Greene Healthcare Communications

Adair-Greene Healthcare Communications was a prominent healthcare advertising and communications agency based in Atlanta, Georgia. Founded in 1970, the firm specialized in providing strategic marketing, public relations, and medical education services to the pharmaceutical and biotechnology sectors. In October 2001, the agency was acquired by McCann Worldgroup, a division of the Interpublic Group (IPG), to bolster its healthcare presence in the Southeastern United States. Following the acquisition, it initially operated as Adair-Greene McCann before being fully integrated into the McCann Health global network. The agency was known for its ability to combine creative advertising with deep clinical and scientific insights. At the time of its acquisition, it employed approximately 140 professionals and served a diverse roster of blue-chip healthcare clients.