Advanced Medical Institute

Advanced Medical Institute (AMI) was an Australian healthcare company that specialized in treatments for male sexual health, primarily erectile dysfunction and premature ejaculation. The company was notable for its extensive and controversial advertising campaigns across Australia and New Zealand, often featuring the slogan 'Longer Lasting Sex.' AMI's business model focused on providing medical consultations and selling long-term treatment programs involving customized medication delivery systems such as nasal sprays and injections. The company did not develop new drugs but rather utilized combinations of existing small molecule medications. Following years of legal scrutiny and court rulings regarding unconscionable conduct and misleading advertising, the company entered liquidation in the early 2010s.