Advanced Outcomes Research

Advanced Outcomes Research (AOR) was a boutique health economics and outcomes research (HEOR) consultancy that provided specialized services to the pharmaceutical, biotechnology, and medical device industries. The firm focused on economic modeling, systematic literature reviews, meta-analyses, and the development of value dossiers to support global market access and reimbursement strategies. AOR's expertise helped clients demonstrate the clinical and economic value of their products to healthcare payers and regulatory authorities. Based in Canada, the company served a global client base, assisting with the complex requirements of health technology assessment (HTA) bodies. In 2014, the company was acquired by ICON plc, a global provider of drug development and commercialization services, to enhance its HEOR and market access offerings.