Alani Nu

Alani Nu is a premium health and wellness brand that specializes in low-calorie nutritional supplements and beverages. Founded in 2018 by Katy Hearn and Haydn Schneider in partnership with Congo Brands, the company offers a diverse product line including energy drinks, protein powders, pre-workout supplements, and daily vitamins. The brand is particularly noted for its strategic focus on the female fitness demographic and its use of transparent labeling and innovative flavor profiles. Alani Nu has achieved significant market penetration through major retail partnerships with GNC, Walmart, Target, and Kroger, becoming one of the fastest-growing brands in the functional beverage and supplement industry.