Alimentos Sello Rojo

Alimentos Sello Rojo is a leading Mexican dairy and beverage corporation headquartered in Guadalajara, Jalisco. Established in 1961, the company has grown into one of the largest producers of pasteurized milk, yogurt, and fruit-based drinks in the region. Its operations encompass the entire value chain, from sourcing raw milk from local producers to managing an extensive refrigerated distribution fleet. The company's product portfolio focuses on consumer nutrition and includes various fortified and pasteurized dairy options. As a vertically integrated enterprise, it serves both retail and wholesale markets across a significant portion of the Mexican territory. The company remains a prominent family-owned business and is one of the most recognized household brands in Western Mexico.