Alternative Research Initiative

Alternative Research Initiative (ARI) is a Pakistan-based research and advocacy organization dedicated to public health, with a primary focus on tobacco harm reduction. The organization conducts extensive research, surveys, and policy analysis to provide evidence-based insights into smoking cessation and the effectiveness of alternative nicotine delivery systems. ARI works closely with policymakers, health professionals, and international partners to advocate for health policies that prioritize harm reduction strategies within national health frameworks. Beyond tobacco, the initiative also engages in broader public health projects and sustainable development goals within the South Asian region.