Alula

Alula is an active digital health company providing a multi-faceted online platform to support cancer patients, survivors, and caregivers. The service includes curated product recommendations, personalized registries, "cancer survival kits," communication tools for coordinating care/support, and content resources. The marketplace features products recommended by patients with guidance from medical experts. Founded by Liya Shuster-Bier after her own experience as both caregiver and patient, Alula aims to centralize resources that are otherwise scattered across the internet[1][3][4][10]. The company has raised at least $2.2 million in seed funding from notable investors including BBG Ventures and Thrive Capital[4].