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Analytica Laser is a global research consultancy specializing in health economics and outcomes research (HEOR), real-world evidence (RWE), and market access. The company provides scientific evidence and quantitative analysis to demonstrate the value of medicines and health technologies to payers and health authorities. Its services include pharmaco-epidemiology, pharmaco-economics, and public health intelligence. Analytica Laser developed the Health Outcomes Performance Estimator (HOPE), a proprietary Bayesian dynamic modeling engine for predicting real-world drug effectiveness. In 2018, the company was acquired by Certara for $40 million to bolster its model-informed drug development and regulatory science offerings. Today, its expertise is integrated into Certara's Evidence & Access group, supporting biopharma clients throughout the product lifecycle.
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