Apofri

Apofri is a Swedish pharmaceutical company that operates as a subsidiary of Apoteket AB, the country's state-owned pharmacy retailer. The company focuses on providing a comprehensive range of over-the-counter (OTC) medicines and consumer healthcare products. Its portfolio includes generic versions of widely used drugs for pain relief, allergy management, and cold symptoms, as well as vitamins and skincare items. Apofri's mission is to offer high-quality, affordable alternatives to brand-name pharmaceuticals, ensuring broad access to essential health products. The brand is a staple in the Swedish market, distributed exclusively through Apoteket's retail and online channels. By leveraging the supply chain and reputation of its parent company, Apofri has become one of the leading private-label pharmaceutical brands in Scandinavia.