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ApotekaWeb is the digital pharmacy platform of Galen Pharm, a major retail pharmacy chain in Serbia that was acquired by the Phoenix Group in 2022. The platform serves as a comprehensive e-commerce hub for prescription medications, over-the-counter drugs, medical devices, and parapharmaceutical products. By integrating the extensive physical network of Galen Pharm with advanced digital logistics, ApotekaWeb provides efficient home delivery and pharmaceutical counseling services. The company is a key player in the Balkan digital health landscape, focusing on consumer convenience and the modernization of traditional pharmacy services. It offers a wide range of products including cosmetics, dietary supplements, and baby care items, supported by professional pharmacist advice. As part of the Phoenix Group, ApotekaWeb benefits from a robust European supply chain and distribution infrastructure.
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