Argenta Advisors

Argenta Advisors is a U.S. healthcare consulting company focused on reimbursement strategy, market access, payer engagement, health economics, and reimbursement support services for medical technology manufacturers. The firm works primarily with developers and commercial-stage suppliers of medical devices, diagnostics, therapeutics, biologics, digital therapies, and related healthcare products to help secure coding, coverage, and payment. Argenta positions itself as a commercialization partner spanning policy-to-practice support, including strategy development, medical director services, training, and case management hotlines. The company was founded in 2001 and later acquired by PRIA Healthcare, with the transaction finalized on September 1, 2024. It continues to operate as an active business division within PRIA Healthcare.