Atomic Brand Lab

Atomic is a prominent venture studio and company builder that conceptualizes, launches, and scales high-growth startups, with a significant focus on the healthcare and wellness sectors. The company operates an internal creative division known as the Atomic Brand Lab, which is responsible for developing the brand identities and go-to-market strategies for its portfolio companies. Atomic is best known for co-founding Hims & Hers, a multi-billion dollar telehealth platform, as well as other health-focused entities like Found and Homebound. By providing centralized resources including engineering, design, and marketing, Atomic accelerates the transition from initial idea to commercial viability for its incubated ventures.