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AURA Devices is a digital health and wearable-device company focused on body composition and hydration monitoring. Its flagship commercial product, AURA Strap 2, is an Apple Watch accessory paired with a mobile app that uses bioimpedance analysis to estimate metrics such as body fat, muscle mass, and water balance. The company positions its products at the intersection of consumer wellness, fitness analytics, and health monitoring rather than as a therapeutics developer. AURA Devices also emphasizes proprietary sensor design, data analysis, and software-driven personalization to support longitudinal tracking and behavior change.
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