Aurelia Probiotic Skincare

Aurelia Probiotic Skincare is a British skincare and beauty wellness brand founded by Claire Vero and acquired by H&H Group in 2019. The company commercializes premium probiotic- and botanical-based skincare products and, more recently, beauty-from-within supplements under the Aurelia Cellular Beauty line. Its positioning is science-led consumer beauty rather than prescription therapeutics, with products aimed at skin barrier support, radiance, anti-ageing, blemish care, hair health, and nail health. Aurelia appears to operate as an active H&H Group subsidiary/brand, with ongoing commercialization in the UK, France, and the United States. The business is best categorized as a consumer skincare and wellness brand rather than a biotech or pharmaceutical developer.