Aveeno

Aveeno is a prominent consumer healthcare brand specializing in dermatological skincare products formulated with natural ingredients. Founded in 1945 by the Musher brothers, the company is best known for its pioneering use of colloidal oatmeal to treat various skin conditions. Aveeno's product portfolio includes clinically proven solutions for eczema, psoriasis, sensitive skin, and daily hydration, marketed under its Active Naturals branding. The company was acquired by Johnson & Johnson in 1999 and is currently a key brand within Kenvue, the independent consumer health company spun off from J&J. Aveeno maintains strong partnerships with dermatologists and health organizations like the National Eczema Association to validate its therapeutic claims. Its research focuses on the skin microbiome and the restoration of the skin's natural moisture barrier.