Avocados From Mexico

Avocados From Mexico (AFM) is a non-profit marketing organization that serves as the brand for Mexican Hass avocados in the United States. Established in 2013 as a joint venture between the Association of Avocado Exporting Producers and Packers of Mexico (APEAM) and the Mexican Hass Avocado Importers Association (MHAIA), the organization is responsible for advertising, promotion, and market research. AFM is widely recognized for its high-profile marketing campaigns, including being the first produce brand to advertise during the Super Bowl. The organization focuses on driving consumer demand by highlighting the nutritional benefits, versatility, and year-round availability of Mexican avocados. Headquartered in Irving, Texas, AFM operates as a strategic partner to retailers and foodservice providers to maintain Mexico's dominant market share in the U.S. avocado industry.