Avrio

Avrio Health is a consumer healthcare company that specializes in the marketing and distribution of well-established over-the-counter (OTC) brands. Originally formed as a subsidiary of Purdue Pharma to manage its non-opioid consumer portfolio, the company was acquired by Arcadia Consumer Healthcare in 2023 for approximately $397 million. Its core product line includes Betadine, a leading antiseptic for infection prevention; Colace and Senokot, which are widely recognized brands for digestive health; and SlowMag Mg, a magnesium supplement. Avrio Health focuses on providing science-backed solutions for everyday health needs and maintains a significant presence in major U.S. retail channels.