Company intelligence / Profile preview

b.box for kids

Melbourne, Victoria, Australiabbox.com ↗
Ownership
Private
Employees
~90
Development stage
Commercial
01

Overview

b.box for kids designs and manufactures award-winning baby and toddler feeding accessories such as sippy cups, lunchboxes, snack containers, bottles, cutlery sets, and travel bibs. The company emphasizes user-centric design with a focus on safety (BPA-, phthalate-, PVC-free), durability, sustainability (reusable materials), and empowering child independence. Their product range has won over 135 awards globally. Notable recent awards include the Good Design Award (2024) for their suction plate and the My Child Gold Award (2024) for their drinking cup. They have sold over 17 million sippy cups worldwide and distribute through more than 3,000 retailers in over 65 countries.

Industry
Food & Nutrition
02

Partnerships

Seidler Equity Partners

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