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Babies "R" Us is a prominent global retailer specializing in products for newborns, infants, and toddlers. The company offers a comprehensive range of merchandise including baby clothing, strollers, nursery furniture, diapers, and health-related consumer goods like infant formula. Originally established as a subsidiary of Toys "R" Us, the brand is currently owned by WHP Global following a series of restructuring events. The company operates through a mix of e-commerce platforms and strategic retail partnerships, such as shop-in-shop concepts within Kohl's department stores. While it serves the pediatric market, it is a retail and consumer goods entity rather than a biotechnology or pharmaceutical research organization.
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