Baby Vida

Baby Vida was a healthcare technology company that specialized in the development of wearable monitoring solutions for infants. Its primary product was a pulse oximetry device, designed as a sock, that tracked a baby's oxygen levels and heart rate to alert parents of potential health issues via a mobile application. The company rose to prominence after being featured on the reality series Shark Tank, where it sought investment to scale its consumer reach. Despite its early market entry, the device faced significant scrutiny regarding its clinical accuracy and was the subject of comparative studies that favored hospital-grade monitors. These regulatory and performance concerns, alongside stiff competition from companies like Owlet, led to the company's eventual dissolution. Today, the company is no longer active, and its products are no longer available for commercial purchase.