Barukas

Barukas is a wellness and superfood company focused on the sustainable sourcing and commercialization of the Baru nut, which it markets as the "healthiest nut in the world." Founded by wellness expert Darin Olien and entrepreneur Seth Tukerman, the company operates primarily in the Brazilian Cerrado, where it works with local communities to wild-harvest the nuts. Barukas emphasizes the superior nutritional profile of the nut—which is high in protein, fiber, and antioxidants—while promoting environmental conservation through large-scale reforestation efforts. The company's business model integrates social responsibility and ecological sustainability, aiming to protect the Cerrado biome while providing nutrient-dense food products to global markets.