Basis Research

Basis Research is a global insight and strategy agency that provides specialized market research and consultancy services to the healthcare, pharmaceutical, and biotechnology sectors through its dedicated division, Basis Health. The firm assists life science companies in understanding market dynamics, patient experiences, and physician behaviors to inform brand strategy and product development. Basis Research utilizes a combination of qualitative and quantitative methodologies, including advanced analytics and behavioral science, to support global product launches and lifecycle management. Headquartered in London with a significant presence in the United States, the company serves a broad range of clients from emerging biotechs to top-tier global pharmaceutical corporations.