Beet It

Beet It is a specialized nutraceutical brand under James White Drinks that produces high-nitrate beetroot juice products for the sports performance and medical research markets. The company is globally recognized for its Beet It Sport line, which provides a standardized dose of 400mg of dietary nitrate per shot to facilitate nitric oxide production in the body. These products are extensively used in clinical research, with over 200 universities worldwide employing them to study the effects of nitrate on vasodilation, blood pressure, and oxygen consumption. Beet It has become the industry standard for researchers investigating the therapeutic benefits of inorganic nitrate in conditions such as hypertension, heart failure, and peripheral artery disease. The company maintains a strong focus on natural, plant-based supplementation backed by rigorous scientific validation.