Belmora

Belmora is a consumer healthcare company that specializes in the marketing and distribution of over-the-counter (OTC) medications, primarily targeting the Hispanic market in the United States. The company's flagship product is Flanax, a pain reliever containing naproxen sodium, which is a well-known brand in Mexico. Belmora focuses on bridging the gap for consumers who are familiar with international brands by making them available in U.S. retail channels. The company has been involved in significant trademark litigation regarding the use of the Flanax name in the U.S. against Bayer. Beyond pain relief, Belmora's portfolio includes various other OTC products designed to meet the needs of its target demographic. The company operates as a private entity based in Arlington, Virginia.