Bend Financial

Bend Financial is a healthcare financial technology company that provides a modern platform for Health Savings Account (HSA) management. The company utilizes a proprietary AI-driven engine to offer personalized financial guidance to users, helping them identify eligible healthcare expenses and maximize tax savings. By integrating with employer benefits systems and health insurance carriers, Bend simplifies the administration of healthcare savings for both organizations and individuals. In February 2022, the company was acquired by Webster Bank to enhance its digital healthcare financial services suite. The platform continues to operate as a key component of Webster's HSA offerings, focusing on improving financial wellness through automated spending and saving optimization.