Bingle Research Group

Bingle Research Group is an independent marketing and branding market research consultancy based in Indianapolis. Founded by Fred Bingle in 1999, the firm specializes in providing custom qualitative and quantitative studies for both consumer-facing and business-to-business clients. Their expertise includes brand image analysis, advertising effectiveness evaluation, customer segmentation studies, focus groups, one-on-one interviews as well as web-based survey methods. The group is not involved in life sciences or healthcare product development but rather supports companies with strategic insights to optimize their marketing communications and brand positioning efforts.