BioCeuticals

BioCeuticals is a leading Australian provider of practitioner-only nutritional and therapeutic supplements, specializing in evidence-based complementary medicines. Founded in 1993 and acquired by the Blackmores Group in 2012, the company offers a wide range of vitamins, minerals, herbal products, and probiotics designed for clinical use. Its products, such as the Ultra Muscleze magnesium range, are distributed exclusively through healthcare professionals to ensure they are accompanied by expert advice. BioCeuticals emphasizes research and education through its fx Medicine platform and collaboration with the Blackmores Institute. Following the acquisition of Blackmores by Kirin Holdings in 2023, BioCeuticals operates as part of Kirin's Health Science business.