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Bionutra Innovations is a Philippine-based pharmaceutical and biotechnology company specializing in natural herbal solutions for hair loss and scalp health. The company is best known for its flagship product, NOVUHAIR, which is formulated with a blend of 19 natural ingredients, including herbal extracts and essential oils, to promote hair growth and prevent thinning. Founded in 2012, Bionutra Innovations was acquired by ADP Pharma in 2018 and continues to operate as a subsidiary within the personal care and wellness sectors. Its products are widely distributed in the Philippines and are marketed as a natural alternative to synthetic hair loss treatments.
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