Bobbie

Bobbie is a San Francisco-based infant nutrition company that specializes in the production of organic baby formula. Founded in 2018 by former Airbnb executives, the company offers a European-style recipe that meets FDA nutritional requirements, emphasizing clean ingredients without corn syrup or palm oil. Bobbie operates primarily through a direct-to-consumer subscription model, which helped it maintain supply during the 2022 U.S. formula shortage. In 2023, the company acquired Nature's One, a pediatric nutrition company, to vertically integrate its supply chain and expand its manufacturing footprint. Bobbie is positioned as a premium, science-backed alternative in the domestic infant formula market.